Knowledge base

How it works

What is AI visibility

More and more, a customer's first move is not typing into a search box and scanning ten blue links — it is asking an AI assistant a direct question and acting on whatever name comes back. AI visibility is whether your business is the name that comes back.

AI SEO, AEO and GEO are the same idea

You will see this discipline called three different things: AEO (answer engine optimisation), GEO (generative engine optimisation), and "AI SEO", which is what most people actually say out loud. They all mean the same thing — earning a place inside the answer an assistant gives, not a position in a ranked list.

Being named is not the same as being ranked #1

A search results page has ten slots and you can hold one of them. An AI answer names however many businesses it decides to name — sometimes one, sometimes several — and it can leave you out entirely without ever showing you a "page two" to check. There is no scrollbar to prove you exist.

Most of what an AI reads about you is not your own website

When an assistant answers a question about your trade, it is reading directories, review sites, social profiles and other businesses' pages — usually far more often than it is reading yours. That is the core of what this product measures: not just whether you show up, but which pages the engine actually opened to decide who to name.

See your own AI visibility score

Run a free scan of your business and get your own report, free.

← All articles