What your report measures
What changed: watching your score over time
A single scan is one point, and one point is not a line. This section re-asks the exact same questions on a schedule and shows only what genuinely moved — which is a smaller list than "everything that's different", on purpose.
Why monthly, not daily
AI engines don't agree with each other on the same day, let alone with themselves a day apart. Asking daily would surface a "change" constantly, and almost none of it would be real movement — just the gap between two samples of a noisy process. A monthly re-scan, on the exact same question set, is what turns noise into a trend worth trusting.
Only real movement gets shown
A source that entered or left a single question is treated as noise and filtered out — the report says plainly how many changes it discarded and why, rather than pretending it saw nothing. What's left is score movement, questions gained or lost, and sources that started or stopped being read, each one big enough to trust.
Two scans have to ask the same questions to be compared
If two scans didn't ask the same question set, they are never compared against each other — that would draw "changes" that are really just two different tests, not two points on the same line. The screen says so honestly and waits for a real comparable pair rather than inventing movement.
Free sees one point; the line is the plan
A free scan is a single measurement, so this screen shows what it honestly is — one data point, with a plain explanation of what would start appearing here every month once a second, comparable scan exists. The monthly re-scan, the alert when something moves, and the recommended work that comes with it are the paid plan.
See your own AI visibility score
Run a free scan of your business and get your own report, free.